Real Estate Rental Firm

The Challenge

Our client, Canada’s largest publicly traded provider of quality rental housing, has been in business for over 30 years and owns 46,800 suites, valued at over $15 billion.

However, they were facing declining organic website traffic and low online visibility, resulting in fewer qualified leads. Their website suffered from irrelevant traffic, high bounce rates, and low conversions, exacerbated by Google algorithm updates.

Despite a strong “rental apartment” search category with high-volume keywords, the client missed opportunities to rank. With a new global website in development, they needed a robust SEO strategy to boost business and rentals in key markets. 

The Solution

Our experienced SEO team conducted a comprehensive website audit and crafted a tailored SEO strategy aligned with Google’s latest algorithm updates to boost relevant traffic and conversions.

The strategy we painstakingly developed and executed involved a series of tasks, including:

Global SEO Strategy

We developed a global SEO plan targeting high-volume keywords like “apartments for rent” to enhance visibility across North America and Europe. 

National SEO Strategy

We optimized content for national searches, improving rankings in competitive rental markets. 

Local SEO Strategy

We enhanced Google Business Profiles for key markets, ensuring NAP consistency and local backlinks to dominate local searches. 

Keyword Optimization

We integrated high-intent keywords to capture the “rental apartment” search category and reduce irrelevant traffic. 

Technical SEO

We aligned the new website’s structure, meta tags, and internal linking with Google’s core updates for optimal performance. 

Content Optimization

We revamped content to focus on tenant needs, improving engagement and conversions. 

Mobile Optimization

We ensured mobile responsiveness to enhance user experience and search rankings. 

User Experience Optimization

We streamlined navigation and calls to action to lower bounce rates and boost lease inquiries.

The Impact

Following the implementation of our tailored SEO strategy, the firm reported exceptional growth in organic traffic, online visibility, engagement, and conversions.

• The SEO campaign achieved a 450% increase in organic traffic growth. 
• The strategy significantly improved search visibility across multiple countries. 
• The client saw a substantial rise in qualified leads and apartment rental conversions. 
• The optimized website reduced bounce rates and delivered measurable business growth.

The Client’s Feedback

“Corktown Digital is a key strategic partner that has enabled us to optimize the online channel for continued annual growth in a turbulent, always-changing Google environment.”

— Vice President, Marketing