Financial Services Lender

The Challenge

A prominent pawn shop operator with over 1,000 locations across the U.S. and Latin America faced inconsistent online visibility. Despite offering pawn loans and pre-owned merchandise for over 50 years, their outdated website and lack of local SEO hindered customer reach. The company approached us to enhance their digital presence and drive traffic to their stores. 
 

The Solution

Our team conducted a comprehensive website audit and devised a robust SEO strategy to position the client as an industry leader and drive organic growth. The strategy included: 

National SEO Strategy

We implemented a comprehensive national SEO plan, targeting high-intent keywords to boost brand awareness and attract customers across the U.S. 

Local SEO Strategy

We optimized Google Business Profiles for over 700locations, ensuring consistent NAP data and securing local backlinks to dominate local search results.

Keyword Optimization

Our team researched and integrated competitive keywords to improve visibility against major online retailers. 

Technical SEO and On-page SEO

The Corktown SEO team enhanced site structure, meta tags, and internal linking to align with Google’s technical requirements. 

Content Optimization

We revamped website content to incorporate SEO best practices, increasing relevance and user engagement. 

Mobile Optimization

Our developers improved mobile responsiveness to enhance user experience and search performance on mobile devices. 

User Experience Optimization

We streamlined navigation and optimized calls to action, improving customer satisfaction and conversion rates. 

Increasing Domain Authority

We secured high-quality backlinks to elevate the website’s credibility and search engine rankings. 

The Impact

It wasn’t long before our planning and significant changes started to pay off. We achieved considerable performance improvements across ALL key metrics, prompting the client to stick with us for over 7 years. We’re still working together to deliver boosted organic traffic and conversions.

• The SEO campaign achieved an 800% increase in organic SEO traffic. 
• The website’s Domain Rating (DR) rose by over 80%. 
• The monthly organic SEO traffic value surged over 500%
• The number of keywords ranking in Google’s USA Top 100 grew by 350%
• The strategic SEO campaign delivered exceptional results, significantly elevating the brand’s digital presence and driving substantial growth in traffic and sales.

The Client’s Feedback

“The SEO campaign implemented by Corktown Digital has transformed our website into a powerful marketing tool. Thanks to the successful ongoing SEO campaign, we’ve experienced a significant boost in relevant traffic, new customers and a substantial rise in revenue.”

— Chief Marketing Officer