Personal Injury Law Firm

The Challenge

In today’s digital age, having an online presence is essential for any business. However, simply having a website is not enough. To get noticed and stand out in a crowded online marketplace, you must ensure your website is optimized for Google. That’s where we come in. Corktown Digital is dedicated to helping businesses like yours improve online visibility and drive more high-quality website traffic.

Getting found on Google for your brand or relevant keywords isn’t easy – it takes a strategic SEO campaign.

The Solution

We started by performing a website audit and assessing the law firm’s content strategy. It quickly became apparent that several issues were affecting the company’s online performance.

Once we identified the issues, we devised a bespoke SEO strategy that followed a step-by-step process to develop the brand and its online presence as quickly as possible.

The custom strategy we developed and executed included a range of tasks and processes.

Local SEO

We optimized Google Business Profiles for all nine offices, ensuring consistent NAP data and securing local backlinks to improve regional search rankings. 

Content Optimization

We revamped the content with targeted keywords, such as “personal injury lawyer Halifax,” refining meta descriptions and headers to boost click-through rates. 

Content Creation

We created blog posts and landing pages on practice areas such as car accidents, establishing the firm as a trusted resource to drive traffic. 

UX Design

We enhanced website navigation, mobile responsiveness, and load times, adding clear calls to action to improve the user experience and conversions. 

Analysis and Reporting

We tracked organic traffic and keyword rankings using analytics tools, producing monthly reports to refine the strategy and drive growth. 

The Impact

Once we’d implemented the strategy, we could track rapid, decisive improvement across multiple metrics. Our meticulous planning and execution delivered a range of significant improvements, which is why we’re still providing SEO services to the client today.

• Enhanced online growth and visibility for new clients. 
• Achieved 1,200% (12x) growth in organic traffic.
• Increased Domain Rating (DR) by over 275%, boosting website trust and authority.
• Made the online channel the firm’s number one source of new clients.
• Made the firm’s online channel its most successful marketing channel.

The Client’s Feedback

“Corktown Digital has been a key partner of our law firm for over nine years, driving our digital strategy to deliver increased online visibility, higher website traffic and new customers.

They have a deep understanding of Google’s algorithms, AI Search, user intent and creating a positive online user experience. Quite simply, they simplified a complex Google world for us.”

— Joseph Cantini, Founder of Cantini Law Group.